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Organic Food Eaters -
02-07-2008
Organic Food Eaters
This is for viewers who eat Organic Food. It is a couple of questions that will really help my team and I out. Thank you for your time.
Sex
Male Female
Age
20-25 25-30 30-35 35-40 45-50 55-60
Annual Household Income less than 60k 60k-120k 120k-160k 160k+
Does the image of a fast food organic chain get negatively affected by the chain or corporate image?
Yes No
When ?on the go? I normally...
Bring organic food with me Get fast food (including pizza, subs etc.) Bring any food with me
Cost of current ?on the go? eating habits:
$3-6 $6-9 $9-12
How much would you spend for an organic value meal?
$3-6 $6-9 $9-12
*Fill in the blank
I eat fast food ___ times a week
I eat organic food ____ times a week
Proposed Menu (all items can be assumed to be certified organic):
(Rank your likeliness to order each item 1-5, 5 being very likely, 1 being very unlikely)
Wraps (chicken, beef, vegetable) _____
Fresh salad____
Fresh fruit (fruit cup, apples, oranges, etc.)_____
Value meal #1 (wrap w/ salad or fruit selection and a drink)______
Hamburger/Cheeseburger_____
French/sweet potato fries (not deep fried in oil)____
Fresh seafood (sandwich)____
Grilled sandwiches (chicken, beef, vegetable)______
Cold cut sandwiches____
Pasta_____
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